The German Ski Association (DSV) has reached a deal to make beer brand Kaltenberg an official partner of the German national ski team.
Terms for the agreement were not confirmed, but Kaltenberg is set to benefit from exposure in association with Germany’s teams at a number of forthcoming high-profile International Ski Federation (FIS) events.
Prince Luitpold of Bavaria, proprietor of Kaltenberg’s parent company, König Ludwig Schlossbrauerei, said: “I am very pleased to partner with the world's most successful winter sports federation. To be present in the various winter sports disciplines is very important to us.”