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Turkish Basketball Federation energised by new partnership

Türkiye Basketbol Federasyonu (TBF), the national governing body for Turkish basketball, has agreed a one-year sponsorship deal with coffee shop chain Kahve Diyarı.

The deal was brokered by the Infront Sports & Media agency and grants Kahve Diyarı a presence in association with both Turkey’s top-tier domestic league, the TBL, and its national teams.

Terms were not disclosed, although Kahve Diyarı board president Abdurrahman Yilmaz confirmed that it is the intention of his company to extend beyond the initial 12 months.