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Coca-Cola extends with German Football Association

The German Football Association (DFB) has opted to extend its partnership with soft drinks company Coca-Cola.

The new deal will run for three years, from 2015 through to the end of 2017.

Coca-Cola will continue to work with the DFB on its ‘Fan Club’ initiative, which enables supporters to gain early access to tickets to major sporting events.

The agreement will extend a partnership that began in 1981. Coca-Cola serves as one of six premium partners of the DFB alongside Bitburger, Commerzbank, Deutsche Post, Deutsche Telekom and SAP.