Food & Drink
Reasons to be cheerful #1 2012
‘TIS THE SEASON to be jolly but there seems very little festive cheer in our newspapers and on our TV screens.
Galaxy and Victory seek commercial gains
LA GALAXY vs MELBOURNE VICTORY: LA Galaxy played Melbourne Victory this week in a high-profile friendly match between arguably the top soccer club brands from Major League Soccer and the Hyundai A-League…
MusclePharm’s deal with Ochocinco delivers on social media
THE EXPANDING U.S. nutritional supplement company, MusclePharm Corporation, announced a one-year sponsorship deal with NFL superstar Chad Ochocinco, October 25
Pepsico Fire and Ice campaign shows benefits of multi-brand strategy
WHEN PEPSCICO announced it was almost doubling its NFL sponsorship from 2012 on the back of additional brands in its portfolio eyebrows were raised in the Frontiers office
Coke still wants to teach the world to sing (starting with China)
COCA-COLA has announced a $4bn investment in China and emerged with comments that shine an uncomfortably harsh light on its home market
Pepsico reshuffle sees new faces at the top of NFL sponsoring brands
PEPSICO'S recent $1bn+ deal with NFL has raised the stakes for the brands involved and put pressure on the company to deliver
Category killer Pepsico mops up NFL snack and beverage sponsorships
AT FIRST GLANCE, the cola wars entered a new dimension this week as Pepsico extended its sponsorship of the NFL in a 10-year deal representing an investment of around $2.3bn
SABMiller switches to bad cop in Fosters takeover
NOT SATISFIED that its approach for Aussie beer brand Fosters was being taken seriously, SABMiller has gone on the offensive with a hostile takeover bid
Carlsberg latest brand to hit the buffers in Russia
THIS SHOULD BE a good week for Danish brewer Carlsberg as it announced its status as official beer partner to Arsenal Football Club in a deal likely to be worth around £10m.
Pespico finds winning takeover formula in Russia
RUSSIA HAS BEEN a graveyard for several global brands – BP, Daimler Chrysler and Siemens have all faced difficulties – so Pepsico’s deal to buy one of the country’s most trusted dairy companies has to …
Beer: Brewing up a legislative storm?
THE BREWING INDUSTRY remains one of the biggest investors in sport despite growing levels of self-regulation and government legislation
Red Bull gets its wings clipped in the Caucuses
ALTHOUGH OUTWARD appearances sometimes suggest otherwise, global brands have numerous challenges
Pepsi raises cola war stakes with viral ad
PEPSI CONTINUED a long and irreverent tradition of selling against rival Coca-Cola with a new video advert featuring a polar bear drinking its product
World Cup 2014 beer brands jostle for position in the portfolio
THIS COLUMN regularly reviews mergers and acquisitions and attempts to tease out the likely impact on global and local brands so it was with interest that we read SportBusiness latest report on sport in…