The NHL ice hockey league has signed a multi-year, US-focused partnership with Navy Federal Credit Union.
The partnership will seek to recognise and support veterans, active duty servicemembers and their families at NHL tentpole events via broadcast media and across the league’s digital platforms.
Navy Federal becomes an Official Partner and the Presenting Sponsor for military-themed ceremonial elements at the NHL Winter Classic, All-Star Weekend and Stadium Series. The company’s branding will be integrated into several league assets during the upcoming season, including dasher boards, jumbotron and in-game broadcasts.
Navy Federal will serve as the NHL’s Official Military Appreciation Partner and has also been designated as the Presenting Sponsor of the first-ever NHL Veterans Appreciation Night broadcast on November 7, which features the game between the Pittsburgh Penguins and Washington Capitals, as well as Nashville Predators’ clash with Colorado Avalanche.
Navy Federal will also make a special donation to the American Freedom Foundation to support veterans with their career transitions. The company has also teamed up with the NHL to launch Stick Tap for Service, a digital destination for veterans, active duty service members and their families to share personal stories of how the sport has impacted their lives.