Financial Services
First National Bank extends backing of Harrisburg Senators ballpark
First National Bank has renewed its naming-rights sponsorship of FNB Field, the home stadium of Minor League Baseball outfit the Harrisburg Senators
England Netball secures funding lifeline with Vitality extension
Health and life insurance and investments provider Vitality has struck a three-year extension to its title partnership deal with England Netball in an agreement that is set to secure the future of the…
Eintracht Frankfurt locks down Verimi partnership
German Bundesliga football club Eintracht Frankfurt has agreed a one-year partnership with online security company Verimi
HSBC lined up for Six Nations title sponsorship – report
HSBC is poised to succeed fellow banking group NatWest as title sponsor of the Six Nations rugby union tournament, according to The Guardian
Man City goes cashless in new regional deal with tappit
Premier League champions Manchester City have announced a new regional partnership with cashless payments firm tappit.
The deal will see tappit become the club’s Official Events Cashless Payment Partner.
Caisse d’Épargne takes road to Paris 2024 with FFHB
Banking group Caisse d'Épargne has extended its backing of the French Handball Federation (FFHB) through to the 2024 summer Olympic Games, which will be held in Paris.
Crédit Agricole backs 2019 Women’s World Cup in France
French banking group Crédit Agricole has signed as the third National Supporter of the Women’s World Cup 2019, hosted by France.
Western Sydney Wanderers add new shirt sponsor
Australian A-League football club Western Sydney Wanderers has signed its latest shirt sponsorship deal for the 2018-19 season
NHL’s Predators bank extension with sponsor
Financial services company Fifth Third Bank has struck a multi-year extension to its sponsorship of the Nashville Predators and the NHL ice hockey team’s home, the Bridgestone Arena.
Chicago Bulls hand over new sponsorship asset to Calamos
NBA basketball team the Chicago Bulls has agreed a multi-year partnership which makes global asset manager Calamos Investments the first company to display its logo on the court apron at the United Center…
NBA China links up with Chinese fintech firm X Financial
NBA China has inked its first partnership with a personal finance firm, in a new deal with Chinese fintech brand X Financial
West Ham launches Basset & Gold eSports Cup
Premier League club West Ham United has teamed up with shirt sleeve partner Basset & Gold to launch a Fifa 19 game tournament open to the public
Samba Financial Group renews regional deal with Barcelona
Saudi financial services brand Samba Financial Group has extended its regional partner deal with LaLiga’s Barcelona for five more years, from 2018-19 to 2022-23.
Allianz eyes business opportunity from Olympic partnership
Global insurance group Allianz aims to claw money back from its Worldwide Olympic Partner rights fee by selling insurance services to the Olympic movement and the wider sports ecosystem and financing related…
AXA looks to Asian market in new Liverpool FC deal
French insurance firm AXA has signed a new partnership with Liverpool FC, focused on the brand's Asian market.
Under the multi-year deal, AXA will become the club’s Official Global Insurance Partner.
Phoenix Suns add PayPal patch to jersey as part of major partnership
The Phoenix Suns have announced a wide-ranging agreement with PayPal, in which the digital payment platform will become the NBA team's official payment partner and the jersey sponsor.
Suns join NBA jersey sponsorship set with PayPal deal
The Phoenix Suns have today (Tuesday) become the latest NBA basketball franchise to sign a jersey sponsorship deal through an agreement with global technology platform and digital payments firm PayPal
British Masters golf signs up betting and currency sponsors
This month’s Sky Sports British Masters golf tournament has signed two Official Sponsors – betting company Ladbrokes and the digital currency firm LIFElabs.
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