Canadian financial services group BMO Financial has struck a multi-year extension to its contract as the shirt sponsor of Major League Soccer team the Montreal Impact.
BMO has served as a Presenting Partner of the club since it entered MLS in 2012. As a Presenting Partner, BMO has its logo on the Impact jersey, as well as an increased presence inside Stade Saputo.
BMO’s different ongoing initiatives will continue, and new programs will be put in place, most notably with BMO clients, who will be able to take advantage of unique experiences in association with the club.
For the past seven years, Montreal-headquartered BMO and the Impact said they have developed a high-level partnership strategy whose goals have been achieved. The results of this relationship led to the renewal of the deal.
Montreal Impact president Joey Saputo said: “For us, this is a historic deal, because our club can always count on the unconditional support of a prestigious partner for the years to come. This unique partnership is also an enormous pledge of confidence because it testifies to the value and importance that the Montreal Impact has in the Quebec market.”
Claude Gagnon, president of operations at BMO Financial Group, Quebec, added: “The unifying effect of this sport allows us to celebrate our Montreal team with the community and being close to the people we serve is very important to us; it is part of the inner values embodied by BMO.”