US audit, tax and consulting services provider RSM has struck a five-year extension to its title sponsorship of the PGA Tour golf tournament held at Sea Island, Georgia.
The agreement takes effect following the 2020 tournament and extends the partnership through 2025. RSM has been title sponsor since the tournament’s debut in 2010, partnering with host Davis Love III and the Davis Love Foundation, which serves as the tournament host organisation.
Birdies Fore Love is RSM’s charitable giving platform for the RSM Classic that has accounted for nearly $12m (€10.5m) in donations since the tournament’s inception through RSM fundraising initiatives.
RSM expanded the program this year through the addition of an on-course competition encompassing the first eight tournaments of the PGA Tour season. The top three players who accumulated the most birdies (or better) over those tournaments, concluding with last week’s RSM Classic, are to awarded $300,000, $150,000 and $50,000, respectively, for charitable donations to children- and/or family-focused charitable organisations of their choice.
“We understand that middle-market business leaders enjoy watching and playing golf,” RSM managing partner and chief executive Joe Adams said. “Golf is also completely aligned with RSM’s core values of respect, integrity, teamwork, excellence and stewardship, and it’s a great metaphor for our business.
“The RSM Classic has provided a great opportunity for us to connect with clients and others in a meaningful way, while also serving as a platform to magnify our focus on giving back to the community.”
The 2018 RSM Classic concluded yesterday (Sunday) with America’s Charles Howell III triumphing in a play-off to claim his first PGA Tour win in 11 years.