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HBF takes naming rights to Perth stadium

Western Australian health insurer HBF has taken on naming rights to the Perth venue currently known as nib Stadium.

The length of the deal with the state government was not disclosed, but it will commence on January 1 when the stadium will be renamed as HBF Park.

Home to A-League football club Perth Glory and rugby union team Western Force, the venue has been sponsored by HBF’s fellow health insurer nib since 2010.

Revenue generated from the sponsorship agreement will be used to support high-performance sport, community clubs and enhance the state government’s facilities.

The value of the deal was not disclosed, but HBF chief executive John Van Der Wielen told the West Australian newspaper it was “modest” compared with other corporate sponsorships in the state and comparatively small versus the Aus$4m (€2.54m/$2.9m) HBF paid out in benefits per day.