Lazio signs Premium deal with car insurance partner

Serie A club SS Lazio has signed a car insurance partnership with – part of the Admiral online vehicle insurance group.

The agreement is at the Premium Partner level and was negotiated with Infront Sports & Media, Lazio’s marketing agency.

Under the deal, gets stadium advertising and promotional rights, as well as activation rights across Lazio’s online and offline communication channels.

One of the first initiatives, starting in mid-November, will be a 15-per-cent discount on car insurance policies dedicated to all Lazio fans and fans.

In addition, will involve fans in a series of competitions, inviting them to share their passion for Lazio through a video, slogan or photograph to win prizes, such as merchandising or exclusive club-based experiences.

As part of a broader agreement signed by with Infront, the brand will get stadium advertising rights with 10 Italian teams during Championship and Italian Cup matches.