Consumer Electronics
Title sponsor signs on for snooker’s German Masters
World Snooker, the sport’s international governing body, has confirmed Asian online gaming and entertainment platform 918.com as the title sponsor of next year’s German Masters event.
Handball Bundesliga club extends with main sponsor
German Handball Bundesliga team TBV Lemgo has extended its shirt sponsorship deal with electrical goods manufacturer Phoenix Contact.
ICC dials up Oppo as latest new global partner
The International Cricket Council has entered into a global partnership with Chinese smartphone manufacturer Oppo.
Bordeaux adds Boulanger to sponsorship basket
French Ligue 1 football club Girondins de Bordeaux has entered into a partnership with electrical goods manufacturer and retail store chain Boulanger.
EA Sports to receive sock branding under extended LaLiga deal
Video game developer EA Sports has extended its partnership with LaLiga under a new deal that will grant it branding on the socks of players competing in the top division of Spanish football.
Premier League leaders sign innovative fantasy gaming partnership
English Premier League football club Leicester City has entered into a first-of-its-kind partnership with global daily fantasy football platform Oulala.
Chinese Football Association signs new partner
The Chinese Football Association has entered into a partnership with electrical goods manufacturer Skyworth.
West Brom appoints Football Manager
English Premier League football club West Bromwich Albion has entered into a partnership with Sports Interactive, makers of the Football Manager computer game series.
Chennaiyin FC partners with Haier
Indian Super League football franchise Chennaiyin FC has agreed a partnership with Chinese consumer electronics and home appliances manufacturer Haier.
NRL’s Warriors extend stay with SkyCity
Auckland-based NRL rugby league franchise the Warriors has renewed its partnership with entertainment and gaming complex developer SkyCity.
NFL heads into 2015 International Series with DraftKings partnership
Daily fantasy sports company DraftKings has struck a deal to become a partner of the NFL American football league’s International Series.
Modecom boosts Polish football presence with Ekstraklasa deal
Tablets, smartphones and computer accessories manufacturer Modecom has entered into a partnership with the Ekstraklasa, the top division of Polish club football.
Xbox enhances partnership with V8 Supercars
The V8 Supercars motor-racing series has expanded its partnership with the Xbox gaming company ahead of the 2015 Supercheap Auto Bathurst 1000 race.
Draft Ops teams up with Washington franchises
Monumental Sports & Entertainment, which operates three of the leading sports franchises in Washington DC, has agreed a partnership with fantasy sports operator Draft Ops.
West Ham teams up with Ricoh
English Premier League football club West Ham United has agreed a multi-year sponsorship deal with Japanese imaging and technology company Ricoh.
GungHo swings into WBSC Premier12
Tokyo-based gaming company GungHo Online Entertainment has agreed to become a top-tier sponsor of the World Baseball Softball Confederation’s inaugural Premier12 national team tournament.
French handball league unveils new partners
The Ligue Nationale de Handball, which operates the sport’s top division in France, has unveiled a string of commercial partners.
Fujitsu lines up for Rugby World Cup
Japanese information and communication technology solutions company Fujitsu has reached an agreement to become an official sponsor of the 2015 Rugby World Cup.