French handball league unveils new partners

The Ligue Nationale de Handball, which operates the sport’s top division in France, has unveiled a string of commercial partners.

Camera manufacturer Konica Minolta, which has been a sponsor of the league since 2013, has expanded its partnership to become the title sponsor of the Hand Star Game between the top French and foreign players from the top division. The agreement will commence with the next edition of the game on December 16 in Paris and will run for three years, until 2017.

Supermarket chain Lidl France has also agreed a three-year deal, from 2015-16 to 2017-18, to serve as a supplier to the league.

Gerflor, a leading provider of indoor sports flooring, has signed a four-year deal, from 2015-16 to 2018-19, to become a partner of the league.