Modecom boosts Polish football presence with Ekstraklasa deal

Tablets, smartphones and computer accessories manufacturer Modecom has entered into a partnership with the Ekstraklasa, the top division of Polish club football.

Under the agreement, which will run through until the end of the 2015-16 season, Modecom will benefit from branding exposure on LED advertising boards inside stadiums during all Ekstraklasa matches.

Modecom branding will also appear on interview backdrops during post-match press conferences and the company will receive advertising spots over public announcement systems in stadiums.

Modecom has already established a presence in the country’s football market through an existing partnership with the Polish Football Association. The firm is also a partner of Ekstraklasa club Legia Warsaw.