Canon backs Asian Games
Photographic and digital imaging solutions company Canon has signed a partnership deal with the 2018 edition of the Asian Games multi-sport event, which will take place in the Indonesian capital of Jakarta and Palembang.
Canon snaps extension to Rugby World Cup partnership
Lexar upgrades WRC partnership
US digital memory solutions brand Lexar has upgraded its association with the World Rally Championship motor racing series.
French handball league unveils new partners
The Ligue Nationale de Handball, which operates the sport’s top division in France, has unveiled a string of commercial partners.
OEHV teams up with Saxoprint ahead of IIHF World Championships
The Austrian Ice Hockey Association (OEHV) has entered into a commercial agreement with online printing company Saxoprint.
NHL just the start for GoPro in major sports
Action camera maker GoPro last month signed a half-season official partner deal with the National Hockey League (NHL) as it looks to make major strides in sport.
Canon snaps up Tokyo 2020 gold partnership
Canon has been unveiled as the latest gold partner of the Tokyo 2020 summer Olympic and Paralympic Games.
Canon snaps up Singapore Sports Hub deal
Photographic and digital imaging solutions giant Canon has agreed a three-year deal to serve as the latest founding partner of the Singapore Sports Hub.
Prink inks shirt deal with Serie A’s Cesena
Printer cartridges company Prink has agreed a one-year sponsorship deal with Italian Serie A football team Cesena.
ASP seals GoPro deal
The Association of Surfing Professionals (ASP) has announced that camera manufacturer GoPro is to become a sponsor of the ASP World Championship Tour and ASP Big Wave World Tour.
Chinese entrants raise AFC club competition revenues
The Asian Football Confederation is generating between $18m (€13.1m) and $20m per year from Official Sponsors for its club competitions from 2014, in the 2013-16 cycle, following the addition of a second Chinese brand in as many months, construction machinery manufacturer Shandong Lingong Construction Machinery (SDLG).
Brand Affinity Technologies goes racing at Indianapolis
Indianapolis Motor Speedway has agreed a deal with Brand Affinity Technologies for the use of its FanPhotos service at the track.