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Action camera maker GoPro last month signed a half-season official partner deal with the National Hockey League (NHL) as it looks to make major strides in sport.

The Asian Football Confederation is generating between $18m (€13.1m) and $20m per year from Official Sponsors for its club competitions from 2014, in the 2013-16 cycle, following the addition of a second Chinese brand in as many months, construction machinery manufacturer Shandong Lingong Construction Machinery (SDLG).

JAPANESE IMAGING and top-end digital camera maker Canon has announced it is extending its relationship with MLB team the New York Yankees, but the move comes on the back of a troubling picture for the…

WHEN FRONTIERS reported a few days ago that the 100-year old film-maker Kodak has renewed it sponsorship of the PGA Tour, we postulated that it was a last ditch play to attract buyers for its portfolio…

THE COMPANY was once one of the most familiar brands in the world with its image all over our most treasured mementos, now Kodak is struggling for survival

Photographic and digital imaging solutions company Canon has signed a partnership deal with the 2018 edition of the Asian Games multi-sport event, which will take place in the Indonesian capital of Jakarta and Palembang.

Photographic and digital imaging solutions company Canon has agreed a deal to sponsor the 2019 Rugby World Cup, which will take place in the firm’s home country of Japan.

US digital memory solutions brand Lexar has upgraded its association with the World Rally Championship motor racing series.

The Ligue Nationale de Handball, which operates the sport’s top division in France, has unveiled a string of commercial partners.