Photographic and digital imaging solutions company Canon has signed a partnership deal with the 2018 edition of the Asian Games multi-sport event, which will take place in the Indonesian capital of Jakarta and Palembang.
US digital memory solutions brand Lexar has upgraded its association with the World Rally Championship motor racing series.
The Ligue Nationale de Handball, which operates the sport’s top division in France, has unveiled a string of commercial partners.
The Austrian Ice Hockey Association (OEHV) has entered into a commercial agreement with online printing company Saxoprint.
Action camera maker GoPro last month signed a half-season official partner deal with the National Hockey League (NHL) as it looks to make major strides in sport.
Canon has been unveiled as the latest gold partner of the Tokyo 2020 summer Olympic and Paralympic Games.
Photographic and digital imaging solutions giant Canon has agreed a three-year deal to serve as the latest founding partner of the Singapore Sports Hub.
Printer cartridges company Prink has agreed a one-year sponsorship deal with Italian Serie A football team Cesena.
The Association of Surfing Professionals (ASP) has announced that camera manufacturer GoPro is to become a sponsor of the ASP World Championship Tour and ASP Big Wave World Tour.
The Asian Football Confederation is generating between $18m (€13.1m) and $20m per year from Official Sponsors for its club competitions from 2014, in the 2013-16 cycle, following the addition of a second Chinese brand in as many months, construction machinery manufacturer Shandong Lingong Construction Machinery (SDLG).
Indianapolis Motor Speedway has agreed a deal with Brand Affinity Technologies for the use of its FanPhotos service at the track.