Photography
NHL just the start for GoPro in major sports
Action camera maker GoPro last month signed a half-season official partner deal with the National Hockey League (NHL) as it looks to make major strides in sport.
Chinese entrants raise AFC club competition revenues
The Asian Football Confederation is generating between $18m (€13.1m) and $20m per year from Official Sponsors for its club competitions from 2014, in the 2013-16 cycle, following the addition of a second Chinese brand in as many months, construction machinery manufacturer Shandong Lingong Construction Machinery (SDLG).
Canon goes for extra exposure despite performance woes
Kodak moment may now be past for PGA Tour
100-year Olympic sponsor Kodak is down but not out (yet)
Canon backs Asian Games
Photographic and digital imaging solutions company Canon has signed a partnership deal with the 2018 edition of the Asian Games multi-sport event, which will take place in the Indonesian capital of Jakarta and Palembang.
Canon snaps extension to Rugby World Cup partnership
Lexar upgrades WRC partnership
US digital memory solutions brand Lexar has upgraded its association with the World Rally Championship motor racing series.
French handball league unveils new partners
The Ligue Nationale de Handball, which operates the sport’s top division in France, has unveiled a string of commercial partners.