Clothing & Accs.
Euroleague signs apparel deal with Kickz
Euroleague Basketball has agreed a new partnership with streetwear clothing company Kickz
Seiko extends long-running IAAF partnership
Japanese watch manufacturer Seiko has signed a long-term extension to its partnership with the International Association of Athletics Federations (IAAF)
Aztorin signs as Official Timing Partner of Speedway Grand Prix
Sports watch and men’s jewellery brand Aztorin has signed as the Official Timing Partner of the 2019 FIM Speedway Grand Prix (SGP).
FIGC fights negative trend in sponsorship revenues from weak position
Italian FA (FIGC) set to earn €37m from sponsorship rights in 2019
Top Partner deals renewed this month with Eni and Tim
Kennedy takes title position for AFL China game
The Australian Football League’s regular season match in China will be named the ‘Kennedy Cup’ as part of a three-year title deal with the luxury watch and jewellery retail brand.
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Team GB signs with Ben Sherman for Tokyo 2020
The British Olympic Association has signed a new partnership with UK clothing brand Ben Sherman.
The deal will make Ben Sherman an Official Supporter of Team GB through Tokyo 2020 and beyond
Geox broadens Formula E involvement with Rome race deal
Italian shoe and clothing manufacturer Geox has agreed a title sponsorship deal for the country’s round of the Formula E electric racing series.
Oakley builds MotoGP ties with Honda deal
US eyewear brand Oakley has stepped up its involvement in the MotoGP motorcycling championship by agreeing a partnership with Honda Racing Corporation
DKNY launches Major League Baseball collection
Fashion label DKNY SPORT has launched an ongoing product partnership with Major League Baseball
Sunrisers Hyderabad smarten up with Grado
Clothing brand Grado has agreed a Principal Sponsor deal with Indian Premier League cricket team Sunrisers Hyderabad
Czech Football Association teams up with Ardon Safety
The Football Association of the Czech Republic (FAČR) has agreed a new partnership with workwear and footwear manufacturer Ardon Safety.
Italian national team to wear Emporio Armani
Italy’s national football federation has signed a new partnership with luxury Italian brand Emporio Armani.
Knot Standard to dress Atlanta United
Major League Soccer club Atlanta United has secured a partnership with menswear provider Knot Standard
Coolwinks teams up with IPL’s Sunrisers
Coolwinks, an online eyewear provider, has been signed up as the principal sponsor of the Sunrisers Hyderabad Indian Premier League Twenty20 cricket team
PSG on track to break one million shirt sales, driven by Jordan range
Ligue 1 club Paris Saint-Germain is on track to sell more than one million shirts in a single season, for the first time in the club’s history.
Tokyo 2020 adds Tanaka Holdings as latest official supporter
Japanese precious metal products manufacturer Tanaka Holdings has been announced as the latest Official Supporter of the Tokyo 2020 Olympic and Paralympic Games
Edox adds World Rallycross Championship to motorsport portfolio
Swiss watch brand Edox has entered in to a long-term agreement to become the Official Timing Partner of the World Rallycross Championship
Manchester United signs global partnership with Hawaii’s Maui Jim
English Premier League football club Manchester United has entered into a multi-year global partnership with Hawaii-based sunglasses and eyewear brand Maui Jim