NFL American football franchise the San Francisco 49ers has agreed a multi-year partnership with online eyewear company Zenni Optical.
The Bay Area-based business has signed on as the official eyewear company of the 49ers. Zenni will serve as the presenting partner for the upper concourse at Levi’s Stadium as well as the 49ers Invasion fan rallies prior to select games throughout the season. The company will also leverage the partnership through a wide variety of digital marketing assets.
The top level of Levi’s Stadium will now be known as the Zenni Zone, featuring a number of marketing and branding elements that will help promote Zenni’s ethos of value-based eye correction and protection. Zenni will also be involved year-round in supporting 49ers community initiatives through their partnership.
“Our new partnership with Zenni represents a multi-faceted activation allowing us to provide the best in performance tools for our players while also enhancing the fan experience for the 49ers Faithful across several marketing assets, including the Zenni Zone,” Brent Schoeb, 49ers chief revenue officer, said.
The most unique element of the partnership for the 49ers is that the team player health and performance staff is using Zenni eyewear as an eye recovery tool to help players block the blue light from the digital screens they encounter throughout the week. The team set up a fitting for players at the team facility during training camp to outfit them with blue light-blocking Zenni Blokz products.
Sean Pate, Zenni brand communications officer, said: “With our sports marketing strategy, we are purposefully partnering with organisations who carry significant legacy, a household name brand and fan bases that extend nationally. We aim to amplify our online offering of high quality eye correction and protection products at game changing prices with 49ers Faithful everywhere.”
The company has current sports team partnerships with NBA basketball team the Chicago Bulls and the Golden Guardians, the League of Legends Championship Series esports affiliate of the Golden State Warriors.