British menswear retailer Hackett London has agreed a three-year partnership with the British & Irish Lions rugby union team.
Hackett will serve as the official premium outfitter of the Lions through to the team’s tour to South Africa in July 2021.
The partnership will see players and executive board members dressed in Hackett Made to Measure tailoring.
A series of limited edition Hackett x The Lions products will be available to purchase from autumn/winter 2019, followed by a series of capsule collections in selected retail stores from autumn/winter 2020.