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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Positively Different – Vitality & the England & Wales Cricket Board
In 2018, Vitality activated its T20 partnership with the England & Wales Cricket Board via a programme that ran throughout the summer.
CSA deal embeds New Balance in South African cricket
PROJECT DETAILS
Sponsorship title: New Balance, Official Technical Kit Partner to Cricket South Africa and the Proteas
Duration of sponsorship: 2015-2020
Commonwealth Bank recommits to women’s game with Cricket Australia extension
Commonwealth Bank has renewed its long-running sponsorship of Cricket Australia for a further three years, from 2021-22 to 2023-24
Hyperice adds Virat Kohli as latest investor
India cricket captain Virat Kohli has agreed a deal to become an investor and brand ambassador for athlete recovery technology brand Hyperice
ECB signs Castore to replace New Balance as kit supplier in 10-year deal
The England and Wales Cricket Board (ECB) has signed lifestyle and sportswear brand Castore as the next official kit supplier to the England cricket team
Weber replaces Rebel as WBBL title sponsor
Australian barbecue products brand Weber Barbecues has been named as the new title sponsor of the Women’s Big Bash League, the Australian Twenty20 cricket league.
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Sponsorship to drive IOC revenue growth in 2017 to 2020 cycle
Sponsorship will represent a far greater proportion of the International Olympic Committee’s income in the four-year cycle from 2017 to 2020 because of “significant increases” at TOP partner level, Chris…