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Beijing Guoan secures Huadu Spirits Group partnership deal

Chinese baiju producer Huadu Spirits Group has signed a new partnership with Chinese Super League football club Beijing Sinobo Guoan.

At a press conference in the Beijing Worker’s Stadium yesterday, Huadu unveiled a new limited edition, co-branded baijiu bottle with Beijing Guoan.

Read this: Man City connects with Chinese spirits brand JNC

Baijiu – literally ‘white liquor’ in English – is made from fermented sorghum. It is the most popular spirit in China and the best-selling spirit in the world.

In 2017, 10.8 billion litres of baijiu were sold worldwide, according to drinks industry research group the International Wines and Spirits Record (IWSR).

Read this: Sichuan Longfor FC pursues rebrand with Chinese baijiu sponsor Wuliangye