Chinese baiju producer Huadu Spirits Group has signed a new partnership with Chinese Super League football club Beijing Sinobo Guoan.
At a press conference in the Beijing Worker’s Stadium yesterday, Huadu unveiled a new limited edition, co-branded baijiu bottle with Beijing Guoan.
Baijiu – literally ‘white liquor’ in English – is made from fermented sorghum. It is the most popular spirit in China and the best-selling spirit in the world.
In 2017, 10.8 billion litres of baijiu were sold worldwide, according to drinks industry research group the International Wines and Spirits Record (IWSR).