Kim Crawford Wines has signed a new multi-year deal as the Official Wine of the US Open tennis championship.
Under the deal, effective immediately, Kim Crawford Wines will have a permanent presence in the grounds of the USTA Billie Jean King National Tennis Center. It will use the #ServeUpKim hashtag in its messaging.
Kim Crawford will also support the partnership at retail locations across the US with display advertising and a sweepstakes competition, in which the winner will receive an all-expenses paid VIP experience at the 2020 US Open.
Kim Crawford debuted its new ‘Make It Amazing’ advertising campaign this week. The series of television and digital ads will combine with custom co-branded digital advertisements promoting the brand’s partnership with the US Open scheduled to run during the tournament.
Kim Crawford takes over the wine category rights from Jacob’s Creek, which was the Official Wine and Promotional Partner of the US Open Tennis Championships from 2015.
Based in New Zealand, Kim Crawford is the best-selling Sauvignon Blanc wine brand in the US.