Canadian Olympic Committee partners up with Pillitteri Estates Winery

The Canadian Olympic Committee has agreed a six-year partnership with Pillitteri Estates Winery.

The partnership, which focuses on co-branded licensed wine products, extends through to the 2024 summer Olympic Games in Paris, with Pillitteri named as the Official Wine Supplier of Team Canada.

Under the deal, Pillitteri will own the pouring rights at Canada Olympic House and other COC-owned events. Additionally, the Pillitteri family has agreed to donate C$1 (€0.66/$0.75) from every bottle sold from its Team Canada Wine Collection to the Canadian Olympic Foundation, which will go towards supporting the next generation of Team Canada.

The co-branded wine products will be retailed at C$15. Consisting of Team Canada red and white, bottles are available at the Pillitteri Estates Winery retail store based in Niagara-on-the-Lake and via the company’s website.

Products distributed through the Canadian Liquor Boards, including the launch of a Team Canada Icewine, will be in-market at a later date.

COC chief executive David Shoemaker said the deal represents the first of its kind in Canadian Olympic history.