HomeNewsNewsDrinks - WineMulti-SportCanada

Canadian Olympic Committee partners up with Pillitteri Estates Winery

The Canadian Olympic Committee has agreed a six-year partnership with Pillitteri Estates Winery.

The partnership, which focuses on co-branded licensed wine products, extends through to the 2024 summer Olympic Games in Paris, with Pillitteri named as the Official Wine Supplier of Team Canada.

Under the deal, Pillitteri will own the pouring rights at Canada Olympic House and other COC-owned events. Additionally, the Pillitteri family has agreed to donate C$1 (€0.66/$0.75) from every bottle sold from its Team Canada Wine Collection to the Canadian Olympic Foundation, which will go towards supporting the next generation of Team Canada.

The co-branded wine products will be retailed at C$15. Consisting of Team Canada red and white, bottles are available at the Pillitteri Estates Winery retail store based in Niagara-on-the-Lake and via the company’s website.

Products distributed through the Canadian Liquor Boards, including the launch of a Team Canada Icewine, will be in-market at a later date.

COC chief executive David Shoemaker said the deal represents the first of its kind in Canadian Olympic history.

Most recent

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.

PepsiCo-owned sports drink brand Gatorade will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.