Wine
Blass backs San Francisco’s Rugby World Cup Sevens
Australian winery Blass Wines has agreed a deal to sponsor next year’s Rugby World Cup Sevens event, which takes place in the US city of San Francisco.
NHL’s Red Wings, Sharks secure new partners
The Detroit Red Wings has entered into a partnership with wholesale insurance broker and underwriting manager Burns & Wilcox, while rival NHL ice hockey franchise the San Jose Sharks has struck a deal with the Miner Family Winery.
MLS signs wine sponsor
Major League Soccer has signed a multi-year sponsorship deal with Excelsior Wines, North America’s largest importer of South American wines.
Prosecco DOC adds German race to WorldSBK partnership
Italian wine brand Prosecco DOC has expanded its partnership with the Superbike World Championship (WorldSBK) by title sponsoring this month’s German round of the motorcycling series.
Columbia Winery signs up with MLB’s Mariners
Tour of Britain secures OVO Energy as title sponsor
Wolf Blass partners with Rugby League World Cup
Liverpool partners with local beverage firm
The Boat Race signs wine partner
America’s Cup sets sail with wine partner
French wine brand Mouton Cadet has agreed a deal to sponsor the 2017 edition of the America’s Cup sailing event.
LaLiga raises its glass to new wine partnership
LaLiga, the organising body of club football in Spain, has entered into a partnership with the Hacienda y Viñedos Marques del Atrio winery.
Santa Rita: Wine brand focuses on experiential activation
Concha y Toro renews United global partnership
Chilean wine producer Concha y Toro has signed its second renewal with English Premier League club Manchester United in a three-year Official Wine Partner deal, from 2016-17 to 2018-19.
Manchester United pours extension with wine partner
English Premier League football club Manchester United has renewed its global partnership with Chilean wine producer Concha y Toro.
ECB pours extension with Hardys
Australian wine brand Hardys has renewed its partnership with the England and Wales Cricket Board.
Eisberg takes on yellow jersey rights for Tour of Britain
Non-alcoholic wine brand Eisberg has agreed a deal to sponsor the Tour of Britain cycling event.
Arsenal toasts first wine partner
English Premier League football club Arsenal has agreed a partnership with Chilean winery Santa Rita.
Manchester City pours Wolf Blass partnership
Australian winery Wolf Blass has entered into a partnership with English Premier League football club Manchester City.