Airlines
Brazilian Volleyball Confederation signs new kit partner, lands Delta deal
Taipei 2017 takes flight with new partners
Port Adelaide furthers Asian drive with Cathay Pacific partnership
Baseball New Zealand lifts off with United Airlines
United Airlines has become the lead commercial partner for Baseball New Zealand.
Barcelona members approve Qatar Airways, Nike deals
Members of Spanish LaLiga football club Barcelona have approved sponsorship extensions with Qatar Airways and sportswear company Nike.
Pacers land airline partner, Grizzlies and Celtics extend with sponsors
NBA basketball team the Indiana Pacers has agreed a new sponsorship deal with Southwest Airlines, while rival franchises the Memphis Grizzlies and Boston Celtics have extended partnerships with telecommunications and technology services company C Spire and private jet company Sentient Jet, respectively.
NBA’s Warriors take flight with United partnership
The Golden State Warriors North American NBA basketball franchise has entered into a partnership with US-based United Airlines.
Partners sign up to support Almaty 2017
Kazakh electronics store chain Technodom and Air Astana, the national carrier of Kazakhstan, have signed up to support the 2017 Winter Universiade, which takes place next year in Almaty, the largest city in the country.
Japan Airlines lands title sponsorship of landmark golf event
Japan Airlines has signed on as the title sponsor of the first PGA Tour-sanctioned golf event to be held in Japan.
Top 14’s Montpellier hops on board with airline partner
French Top 14 rugby union club Montpellier has entered into a partnership with Hop!, a subsidiary of the Air France airline.
Liverpool takes flight with Malaysia Airlines
English Premier League football club Liverpool has entered into a global partnership with Malaysia Airlines.
Abu Dhabi Sports Council lands Etihad Airways partnership
Etihad Airways, the national airline of the United Arab Emirates, has entered into a partnership with the Abu Dhabi Sports Council (ADSC).
National support for Fifa U-20 Women’s World Cup
Air Niugini, the national airline of Papua New Guinea, and telecommunications company Telikom PNG have signed up to support the 2016 Fifa U-20 Women’s World Cup youth-level national football team tournament that will take place in the Pacific nation later this year.
AFC takes flight with Abu Dhabi Airports
Abu Dhabi Airports Company (ADAC) has agreed a sponsorship deal with the Asian Football Confederation.
Los Angeles Rams land American Airlines partnership
American Airlines has entered into a partnership with NFL American football franchise the Los Angeles Rams.
Qatar Airways enters AFL market with Sydney Swans deal
Qatar’s national carrier Qatar Airways has made its first move into the AFL Aussie rules football market by partnering with the Sydney Swans.
Qatar Airways gives lift to UCI Road World Championships
Qatar Airways has agreed a deal to become the official airline sponsor of the country’s staging of the International Cycling Union’s 2016 Road World Championships.
Melbourne Storm enhances Tigerair deal
Tigerair Australia, the official airline partner of Melbourne Storm, has expanded its partnership with the NRL rugby league club to include front-of-shirt sponsorship.