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Los Angeles Rams land American Airlines partnership

American Airlines has entered into a partnership with NFL American football franchise the Los Angeles Rams.

The deal, the length of which was not disclosed, names American Airlines as the official airline of the Rams.

Under the agreement, the airline will receive brand exposure during the Rams’ home games at the Los Angeles Memorial Coliseum stadium.

The deal comes as the team, formerly known as the St. Louis Rams, prepares for its first season back in the Californian city.

American Airlines also holds a partnership with LA-based NBA basketball team, the Clippers.

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