Airlines

Dubai-based airline Emirates has signed a five-year extension to its partnership with UAE Rugby, the governing body of rugby union in the country.

The Air France airline has agreed a deal to become an official supplier of the Paris 2024 bid for the summer Olympic and Paralympic Games.

Australian airline Qantas has renewed its partnership with the British & Irish Lions ahead of the rugby union team’s tour of New Zealand in 2017.

Battery manufacturer Duracell is expanding its return to sports marketing with a three-year partnership with the Great Run Series which will build brand awareness for a mass audience, Alex Haslam, Duracell UK marketing manager, told Sports Sponsorship Insider.

International sports properties provide a key platform to create positive brand associations for the Turkey’s national flag carrier Turkish Airlines.

Manel Arroyo, vice-president of marketing and communications at Barcelona, has confirmed that the Spanish Liga football club is in “well advanced” talks with a number of companies as it continues its search for a main shirt sponsor.

Qatar’s national carrier Qatar Airways has entered into a partnership with the Asian Paralympic Committee.

Panamanian airline Copa Airlines has renewed its sponsorship agreement with Campeonato Brasileiro Serie A football club São Paulo ahead of the new season.

The Virgin Australia airline has been unveiled as the new title sponsor of the country's V8 Supercars motorsport series.

Dubai-based airline Emirates has renewed its long-running partnership with the International Cricket Council.

British Airways has agreed a deal with the British Olympic Association to become the official airline partner of Team GB at this summer’s Olympic Games in Rio de Janeiro, Brazil.

German Bundesliga football club Borussia Dortmund has entered into a regional partnership with Mongolian Airlines.

Abu-Dhabi based airline Etihad Airways and its partner, India-based Jet Airways, have renewed their sponsorship deal with Indian Premier League Twenty20 cricket franchise the Mumbai Indians.

US brewing giant Anheuser-Busch and Delta Air Lines have signed up as official partners of this summer’s Copa America Centenario national team football tournament, which will be staged in the United States.

Dubai-based airline Emirates has agreed a three-year extension to its global partnership with North American Soccer League franchise the New York Cosmos.

Italian airline Alitalia has agreed a deal to sponsor Rome’s bid to host the 2024 Olympic Games.