Pacers land airline partner, Grizzlies and Celtics extend with sponsors

NBA basketball team the Indiana Pacers has agreed a new sponsorship deal with Southwest Airlines, while rival franchises the Memphis Grizzlies and Boston Celtics have extended partnerships with telecommunications and technology services company C Spire and private jet company Sentient Jet, respectively.

Southwest Airlines has signed on as the official airline of the Pacers. The length of the agreement was not disclosed.

As part of the deal, Southwest Airlines will receive brand exposure at the Pacers’ Bankers Life Fieldhouse arena on game days through advertisements and digital and broadcast features.

Pacers fans will also benefit, with Southwest Airlines to give away 50,000 of its Rapid Rewards loyalty points through special events.

C Spire has agreed a multi-year extension to its partnership with the Grizzlies. The new deal grants C Spire, which first teamed up with the club in 2011, access to premium sports and entertainment opportunities, as well as brand exposure through advertising and signage.

C Spire has also extended its partnership with FedExForum, the Grizzlies’ home arena.

Meanwhile, Sentient Jet will continue to serve as the official private jet partner of the Celtics through a new multi-year agreement.

Sentient Jet will provide a customised jet card offer to Celtics season ticket-holders and also host executive suite nights for its own card-holders.

The company will also continue to sponsor the Sentient Concierge Desk within the Putnam Club premium suite at the Celtics’ TD Garden home arena.