Airlines

The Mexican Football Federation (FMF) has agreed multi-year sponsorship deals with Delta Air Lines and Mexico’s flag carrier airline, Aeroméxico.

Qatar Airways has reached an agreement with the Formula E electric car-racing series to sponsor events in Paris and New York City.

Formula One motor-racing team Renault has entered into a partnership with private aircraft and jet charter company Goodwill.

The Air France airline has entered into a partnership with Amaury Sport Organisation, through which it will sponsor a range of running events.

Malaysian airline AirAsia has signed up as a gold sponsor of this year’s edition of the Southeast Asian Games multi-sport event, which will take place in Kuala Lumpur.

Russian airline Aeroflot has renewed its long-running partnership with the Russian Olympic Committee.

Aeroflot has renewed its partnership with English Premier League football club Manchester United, according to the Russian airline’s chief executive.

AFL Aussie rules football club Port Adelaide has signed sponsorship deals with property development company Greaton and China Southern Airlines as it continues to expand its presence within the Asian market ahead of a game in China next month.

SA Rugby, the governing body of rugby union in South Africa, has entered into a partnership with the FlySafair airline.

The Boston Red Sox has extended a partnership with US-based airline JetBlue, while rival Major League Baseball franchise, the Seattle Mariners, has renewed its deal with cruise company Holland America Line.

Dubai-based airline Emirates has made its first sponsorship investment in professional cycling by signing a four-year deal as co-title sponsor of the WorldTour cycling team formerly known as Lampre-Merida.

Malaysia Airports has reached an agreement to sponsor this year’s Southeast Asian Games multi-sport event, which will be staged in the country’s capital, Kuala Lumpur.

The Brazilian Football Confederation (CBF) has extended its partnership with the Gol Linhas Aéreas airline.

North America’s Major League Soccer has signed a multi-year extension to its partnership with Abu Dhabi-based airline Etihad Airways.

Dubai-based airline Emirates has signed on as the new co-title sponsor of the WorldTour cycling team formerly known as Lampre-Merida.

For 2016-17, we have researched 346 deals, including 70 deal values, across 44 major airlines to map out the sponsorship landscape in the airline sector.