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International consortium wins static board rights to Brazil’s Série A

The SportPromotion International consortium has won the right to sell static advertising board inventory for Brazil’s Série A for the next five years.

The Brazilian Football Confederation (CBF) confirmed the consortium as the winning bidder on Tuesday. It was one of 19 companies invited to bid by the CBF.

SportPromotion International is formed of Brazil’s Sport Promotion agency, and Ecotonian, an English investment fund.

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According to the Máquina do Esporte sports news website, the consortium is now looking at a second round of agreements with each of the clubs in order to control all stadium assets.

This would involve not only the sale of the advertising boards but “activation actions in the field, in social networks, branding, promotions, public relations and institutional relations,” the consortium said.

Máquina do Esporte reported that Sport Promotion already has two club clients in Corinthians and Flamengo.