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VVV-Venlo lands new stadium sponsor

Dutch Eredivisie football club VVV-Venlo has signed up temporary employment agency Covebo as the naming-rights partner of its home stadium, De Koel.

The venue will now be known as the ‘Covebo Stadion – De Koel’. The deal runs until the end of the 2020-21 season.

The venue was previously known as the Seacon Stadium De Koel as part of VVV-Venlo’s agreement with its main sponsor, Seacon Logistics.

VVV-Venlo said the new deal will not result in Seacon Logistics, its main sponsor since 2007, taking a step back from its involvement with the club. The club said the new deal with Covebo will allow it to grow commercially and thanked Seacon Logistics for its “special gesture” in giving up stadium naming rights.

“As a club we are extremely grateful that our main sponsor enables us to make this new step in our development,” chief executive Marco Bogers said.“It indicates how close the link with Seacon Logistics is and will remain in the future.”