The Event Rider Masters equestrian series has appointed London-based sports and events agency The Sports Consultancy to support the sale of its sponsorship rights.
The Sports Consultancy’s rights marketing group, led by Marc Hope, has previously secured a host of partnerships for the International Equestrian Federation (FEI).
The agency has also represented and secured agreements for the International Association of Athletics Federations’ World Championships, World Indoor Championships, British Athletics, European Indoor Athletics Championships, Team Scotland and the Volvo Ocean Race sailing event.
This year’s ERM incorporates British and European events, with a record £30,000 (€34,000/$40,000) to be awarded to the winning rider. The most recent event in the series was held over the weekend at Barbury Castle in the UK.
The Sports Consultancy’s head of equestrian sales, Anais Bernier said: “With our strong contacts in the equestrian sector and deep understanding of which brands are suited, we are confident we can help gather strong corporate partners for this series.”