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MyWorld eyes international exposure with Toro Rosso

Formula One motor-racing team Toro Rosso has entered into a partnership with the myWorld group of companies.

The multi-year agreement begins with the 2019 F1 season and grants myWorld brand exposure on Toro Rosso’s cars.

The group’s logo will also appear on drivers’ race suits and team apparel.

The myWorld group of companies unites different brands under one umbrella, including the Cashback World shopping community and loyalty program, the 360 lab innovation hub and the sportsWorld sports marketing agency.

Rafał Pięta, chief executive of myWorld International, said: “In view of myWorld’s international focus, this collaboration is an important step. Cooperation with Scuderia Toro Rosso is an optimal platform from which to present our group of companies to an international audience.”