[Agency]
Italy’s Serie B seeks out new sponsorship opportunities
Lega Serie B has agreed a five-year partnership with RCS Sport in a bid to introduce new marketing initiatives to the second tier of Italian football.
West Virginia University seals long-term IMG partnership
The IMG agency’s college sport division, IMG College, has announced a wide-ranging 12-year commercial agreement with West Virginia University in the US.
Monster Worldwide and Marussia F1
Monster Worldwide Inc., a premier online recruitment provider, services customers in approximately 40 countries worldwide. In 2010, Monster developed a “Cool Jobs” programme to showcase its product solution in the US. With unprecedented success, it sought to take the idea global.
FIS awards World Ski Championship marketing rights to Infront
The International Ski Federation (FIS) has awarded the marketing of all commercial rights for the 2019 and 2021 World Ski Championships in the alpine and Nordic events to Infront Sports & Media.
MediaCom to drive sponsorship for Formula E’s debut season
MediaCom has been appointed as the agency of record for motor sport’s FIA Formula E Championship.