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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
FTX adds Mercedes F1 team to expansive sponsorship portfolio
Global cryptocurrency exchange FTX has strengthened its expansive sports sponsorship portfolio by striking a multiyear deal with the Mercedes-AMG Petronas Formula 1 team
McLaren Racing extends with Arrow Electronics
McLaren Racing has signed an extension to its sponsorship contract with global technology and innovation company Arrow Electronics
Castore sponsors 24 Hours of Le Mans in IMG-brokered deal
British sportswear brand Castore has become the official outfitter of the 24 Hours of Le Mans race in a deal brokered by the IMG agency
Bitci becomes fan token sponsor of MXGP
The FIM Motocross World Championship (MXGP) has agreed a deal for blockchain network Bitci to become its fan token sponsor and title sponsor of two upcoming events in Turkey
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Sponsorship to drive IOC revenue growth in 2017 to 2020 cycle
Sponsorship will represent a far greater proportion of the International Olympic Committee’s income in the four-year cycle from 2017 to 2020 because of “significant increases” at TOP partner level, Chris…