Technology
Infosys extends Australian Open deal to 2026
Tennis Australia has extended its Australian Open digital innovation agreement with Indian technology company Infosys until the end of 2026
Legends appoints ex-Inter Milan executive Gandler amid international push
Premium experiences company Legends has appointed former Inter Milan executive Michael Gandler in the newly-created role of chief revenue officer for its global division, Legends International, and former…
Sony named Manchester City’s Virtual Fan Engagement Partner
English Premier League club Manchester City has added to its sponsorship portfolio by signing up multinational technology company Sony
BCCI ‘bans sponsorship deals with cryptocurrency exchanges’
Some Indian Premier League cricket teams are reported to be unhappy about an order from the Board of Control for Cricket in India barring them from agreeing sponsorship deals with cryptocurrency exchanges
Horizm hires Nielsen and Nike executives Loader and Albuquerque
Digital inventory management company Horizm has added two senior hires to its commercial team, appointing Steve Loader from Nielsen Sports to head up its digital brand partnerships division and former…
Supponor to provide ‘next-generation’ virtual advertising solution to Bayern Munich
Virtual advertising solutions provider Supponor has extended its exclusive deal with German football champions Bayern Munich, in a move which will see the company supply its next-generation Supponor AIR…
MLB expands its relationship with Adobe
League deepens its tie with US software giant
Real Madrid, Adobe CRM deal will enable more targeted content and advertising
Real Madrid and US-based multinational computer software company Adobe are claiming that the brand’s new supplier sponsorship deal with the club could eventually allow it to personalise content and sponsorship m…
Whoop adds UCI Track Champions League to portfolio
Health and fitness wearable brand Whoop has added the inaugural UCI Track Champions League to its growing portfolio of sports sponsorships
Whoop strikes WTA deal that includes in-match use of devices
Women's tennis pact adds to growing set of partnerships for company
Serie A to deploy virtual advertising across all matches with Supponor-developed technology
Italy’s Serie A will show virtual advertising across all 380 of its matches for the first time this season after the Interregional Sports Group, the agency that holds the overseas rights to the league’s vir…
PGA Tour, CDW extend marketing partnership though 2026
The PGA Tour and global information technology company CDW Corp. have extended their long-running marketing partnership through 2026.
DRL signs $100m deal with blockchain firm Algorand
Five-year agreement is the largest partnership in league history
KRC Genk claims 5G first with stadium naming rights sponsor
IT solutions company Cegeka has acquired naming rights to the home ground of Belgian Pro League club KRC Genk in a wide-ranging deal that will see the venue become the first 5G-compatible stadium in the…
PokerStars named as F1’s Europe-facing betting sponsor until 2023
Formula 1 has confirmed online betting brand PokerStars as its exclusive Europe-facing betting sponsor in a deal brokered by the motorsport’s global data and betting sponsorship rights partner Interregional S…
Trail Blazers sign jersey patch deal with StormX
Multiyear pact extends sponsorship activity by cryptocurrency companies
TikTok signs Wrexham sponsorship, live streaming deal with Burnley Women
Video-sharing platform TikTok has announced two new partnerships within UK football, agreeing deals to become the title sponsor of Wrexham AFC and a live-streaming and content-creation partner of Burnley…
LPGA enhances data and analytics with expanded KPMG partnership
KPMG, the American audit, tax and advisory firm, has expanded its partnership with the Ladies Professional Golf Association by becoming the organization's official data and analytics partner