Serie A to deploy virtual advertising across all matches with Supponor-developed technology

Italy’s Serie A will show virtual advertising across all 380 of its matches for the first time this season after the Interregional Sports Group, the agency that holds the overseas rights to the league’s virtual inventory, came together with specialist technology company Supponor to develop a new low-cost software-based solution.

This content is available to SportBusiness Sponsorship subscribers only

Talk to our team of experts about a subscription today

Already have an account? Sign in here