Whoop adds UCI Track Champions League to portfolio

Image: Whoop

Health and fitness wearable brand Whoop has added the inaugural UCI Track Champions League to its growing portfolio of sports sponsorships.

Under the deal, Whoop will equip competing riders with the brand’s digital health and fitness wearable devices, giving them personalised performance insights during the five rounds of the series. Off track, Whoop’s ‘strain, sleep and recovery’ metrics will also provide riders with personalised analytics.

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