PokerStars named as F1’s Europe-facing betting sponsor until 2023

(Photo by Jure Makovec/SOPA Images/LightRocket via Getty Images).

Formula 1 has confirmed online betting brand PokerStars as its exclusive Europe-facing betting sponsor in a deal brokered by the motorsport’s global data and betting sponsorship rights partner Interregional Sports Group.

The agreement, which has been enabled by virtual advertising technology from Vizrt, will see the Flutter International-owned brand feature exclusively throughout the European broadcast coverage of each Formula 1 season until 2023.

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