Real Madrid, Adobe CRM deal will enable more targeted content and advertising

(Photo by Gonzalo Arroyo Moreno/Getty Images).

Real Madrid and US-based multinational computer software company Adobe are claiming that the brand’s new supplier sponsorship deal with the club could eventually allow it to personalise content and sponsorship messages based on fan preferences.

The deal, announced today (Tuesday), will see the Spanish LaLiga side use the company’s Adobe Experience Cloud and Adobe Experience Platform customer relationship management services to better understand its fanbase and create ‘real-time, unified’ online and offline profiles of its global followers.

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