Technology
SailGP, Oracle expand data partnership to improve fan experience
International sailing championship SailGP and US multinational computer technology company Oracle have expanded their data partnership to help improve team performances and the fan experience
FEI signs long-term GoGallop Studios licensing deal to develop egames
The International Equestrian Federation (FEI) has signed a five-year licensing agreement with interactive entertainment company GoGallop to collaborate on a series of egames
NFL brings in Cisco as official technology partner
The National Football League has announced a multiyear partnership with US global technology company Cisco, which has been designated an official technology partner of the NFL.
Topps creates NFT baseball cards
Trading card company grows presence in blockchain-based collectibles
Dolphins sign multiyear deal with software company Zudy
Maker of app development platform gets branding to stadium club and suite level
Formula 1 turns to Herjavec Group for cyber security
The Formula 1 motor-racing championship has agreed a wide-ranging deal with Canadian cyber security company Herjavec Group
Magic name Violet Defense its official UV disinfection partner
Ongoing Covid-19 pandemic helps forge new areas of sports sponsorship
MLB signs partnership agreement with Citrix
Company gains sponsorship rights, will supply league with digital workspace solutions
Round-Up: Lions ‘turn down’ Rugby Australia offer, Arsenal lose £48m, Decathlon China partners with Alibaba Cloud, and more
The British and Irish Lions turned down an offer by Rugby Australia to host this summer's tour against South Africa, according to the BBC
AWS signs up with PGA Tour in latest cloud computing deal
Golf’s PGA Tour has become the latest sports property to team up with Amazon Web Services (AWS) in a deal that names the company as the official cloud provider of the organisation.
Round-Up: Blow for Seven in cricket rights battle, IPL close to major sponsorship deal, Indian tech firm plans chess league, and more
An independent arbitrator has reportedly found that Australian broadcaster Seven is entitled to only a A$5m reduction in its rights fee for Cricket Australia content this season, a drastic difference with…
Verizon expands 5G rollout at NFL stadiums
Mobile carrier to reach 28 NFL venues with advanced network by end of 2021
Birmingham 2022 secures North’s telecoms services
The organising committee of the 2022 Commonwealth Games in Birmingham has signed technology specialist North as the 'Official Network Technology Integrator' for the event
Round-Up: CCTV hints Morey’s departure linked to China row, JSA supports spectator tech projects, and more
Doha is to host the single-leg final of this year's AFC Champions League - Goal
Round-Up: Tokyo Olympics-linked firm paid Papa Diack, IPL sponsorship deals, HK rugby season to start, and more
A consulting company working for the committee bidding to secure the 2020 Olympics hosting rights for Tokyo transferred $370,000 (€314,000) to Papa Massata Diack, the son of jailed ex-IAAF president L…
Round-Up: IPL loses sponsor, Golf Australia and FFA appointments, CBA takes player image rights, and more
Indian retailer Future Group has pulled out of its sponsorship of the Indian Premier League. The company is suffering financial problems linked to Covid-19
NBA deepens tie with Oculus with new marketing rights
Facebook-owned platform expands beyond content tie with league
Round-Up: Chinese sponsors exit English football deals, Seoul shuts out fans again, Uighur group calls for Beijing 2022 rethink, and more
Chinese company LD Sports is to walk away from its £7.5m ($9.8m/€8.3m