Technology

Australian Rules Football

The Australian Football League has entered into a ten-year agreement with TGI Sport, the Bruin-Capital-owned virtual advertising technology, media and marketing company, to deliver perimeter matchday signage boards, digital screens and ‘fan engagement offerings’.
Football

UniqFEED has secured the first football-specific deployment for its virtual advertising technology having been chosen by the Austrian Football Federation (ÖFB) and its marketing partner, the Sporteo agency, to provide its services at the forthcoming ÖFB Cup game between Grazer AK and SK Sturm Graz.
Basketball

The National Basketball Association and Women's National Basketball Association have announced a multi-year sponsorship agreement with fitness brand Peloton
Mixed Martial Arts

The Ultimate Fighting Championship has signed a multi-year deal with 4D Sight to use its virtual advertising technology to place digital sponsorships on the Octagon canvas during select UFC telecasts
Ice Hockey

The National Hockey League is considering making changes to its digitally enhanced dasherboards (DED) after complaints from fans during the technology's debut season in 2022-23
Motorsport

Motorcycling’s MotoGP continues to place a focus on technology-led commercial deals after a new agreement was secured with GoPro.
Sailing

T-Mobile, the German global mobile communications company, has expanded its partnership with SailGP just one year into their commercial relationship in a bid to further enhance the sailing series' at-home…
Tennis

The United States Tennis Association has announced digital fan features appearing on USOpen.org and the US Open app through its partnership with sponsor IBM, including artificial intelligence (AI) generated commentary.
Golf

Infinite Athlete has unveiled an agreement to provide its data technology to the new TGL team golf league
Multiple Sports

Spanish sports marketing and production company Mediapro has signed a new long-term extension of its licensing agreement with Supponor, the digital signage technology firm
Football

ISG, the specialist virtual advertising agency owned by TGI Sport, has tasked eVulpa, a Dubai-based sports marketing agency, with selling to brands in the Middle East and North Africa during LaLiga telecasts…
Multiple Sports

Supponor, the digital signage technology firm, has made another high-profile personnel addition with the appointment of Rusty Lawrence as business development executive
Football

Virtual advertising will be available in Ligue 1 from the start of the 2023-24 season after the LFP Media division of France’s Professional Football League (LFP) signed an agreement with ISG, the specialist v…
Football

UK sports technology and marketing company Eleven Sports Media has entered mainland Europe for the first time through a new deal with Dutch Eredivisie club PSV Eindhoven
Ice Hockey

Workflow company ServiceNow has announced a multi-year North American partnership with the National Hockey League, enhancing gameday operations, employee productivity, and supporting new connected fan…
Cycling

Fitness tracking technology provider Whoop has agreed a partnership with the UCI Mountain Bike World Series
Football

Switzerland-based UniqFEED is readying the launch of its virtual overlay and virtual insert technologies in time for the 2023-24 football season as it prepares to go up against existing providers in the…
Ice Hockey

USA Hockey, the national ice hockey governing body for the sport in the United States, has announced that virtual reality technology company Sense Arena has become its official virtual reality training…