Five-year agreement is the largest partnership in league history

IT solutions company Cegeka has acquired naming rights to the home ground of Belgian Pro League club KRC Genk in a wide-ranging deal that will see the venue become the first 5G-compatible stadium in the…

Formula 1 has confirmed online betting brand PokerStars as its exclusive Europe-facing betting sponsor in a deal brokered by the motorsport’s global data and betting sponsorship rights partner Interregional S…

Multiyear pact extends sponsorship activity by cryptocurrency companies

Video-sharing platform TikTok has announced two new partnerships within UK football, agreeing deals to become the title sponsor of Wrexham AFC and a live-streaming and content-creation partner of Burnley…

KPMG, the American audit, tax and advisory firm, has expanded its partnership with the Ladies Professional Golf Association by becoming the organization's official data and analytics partner

League looks to grow its profile in emerging digital collectibles market

Premier League football club Burnley has announced that it is to begin working with non-fungible tokens (NFT) marketplace YellowHeart, to explore the use of the blockchain technology for ticketing and…

Company is back within the NFL after losing the league's global data rights

US telecom giant furthers its venue installations of advanced mobile technology

Spanish football’s LaLiga has expanded its association with technology giant Microsoft in a deal that the two parties claim will “digitally transform football globally”. U

Telecommunications giant a founding partner for trio of forthcoming venues

Saracens has become the first rugby union side to work with Horizm, the digital inventory management company, in a deal announced today (Friday)

European investment group Investindustrial has made a €200m ($239.7

International sailing championship SailGP and US multinational computer technology company Oracle have expanded their data partnership to help improve team performances and the fan experience

The International Equestrian Federation (FEI) has signed a five-year licensing agreement with interactive entertainment company GoGallop to collaborate on a series of egames

The National Football League has announced a multiyear partnership with US global technology company Cisco, which has been designated an official technology partner of the NFL.