Technology

Football

Fifa has struck a wide-ranging deal with digital consultant and software provider Globant which will involve support of the Fifa+ streaming platform and sponsorship of the flagship events of world football’s g…
Multiple Sports

Sportfive has signed a ‘multi-year’ agreement to become the global agency of record for Polygon, the blockchain infrastructure provider, as the sports marketing agency targets Web3 as a key pillar of …
Multiple Sports

TGI Sport, the Bruin Capital and Quadrant Private Equity-backed media and marketing agency, has concluded a trio of acquisitions in the virtual, digital and LED advertising marketplace by agreeing a deal…
Multiple Sports

TGI Sport, the Bruin Capital-backed media and marketing agency, has announced its second acquisition in the space of a week, agreeing a deal to buy US-based virtual advertising and virtual product placement…
Football

Manchester City has renewed its global agreement with Chinese LED display company Unilumin Sports
Multiple Sports

TGI Sport, the virtual advertising technology, media and marketing company part owned by Bruin Capital, has agreed a deal to acquire specialist virtual advertising solutions agency the Interregional Sports…
Football

5G technology provider Qualcomm Technologies has announced a partnership with Brazil's domestic football cup competition through its Snapdragon brand
Cricket

Cricket Australia and the Australian Cricketers’ Association (ACA) have agreed a long-term extension to their partnership with VLAST, a global talent management and activation platform used to automate a…
Mixed Martial Arts

The Ultimate Fighting Championship (UFC) has announced a pilot programme with virtual advertising technology provider 4D Sight that will see branding digitally inserted into its broadcasts in Latin America
Football

German Bundesliga club VfL Wolfsburg has entered into a “long-term strategic partnership” with virtual advertising technology provider Supponor.
Football

Manchester United has announced a multi-year, global sponsorship deal with 5G technology provider Qualcomm Technologies that will see the company advise the club on ways to improve the connectivity at…
Football

The Sportfive agency facilitated the highly-lucrative main shirt sponsorship agreement between Spanish football club Atlético de Madrid and the cryptocurrency investment app WhaleFin, which was confirmed …
Motorsport

Formula One’s success in growing audiences in the US and engaging younger fans through its esports initiatives has enabled the McLaren team to increase its sponsorship “rate card” by 25-50 per cent, accor…
Football

The United Soccer League has secured a multifaceted 10-year partnership with premium experiences company Legends, which is designed to "drive the next evolution of the USL’s business."
Tennis

Technology company IBM and the All England Lawn Tennis Club (AELTC) have launched two new digital features designed to enhance the fan experience at this year’s Wimbledon tennis grand slam.
Motorsport

Formula 1 driver Daniel Ricciardo has been appointed as a brand ambassador of cryptocurrency firm OKX
Motorsport

McLaren Racing has signed up computer software company Cadence as the latest addition to its sponsorship portfolio
Football

Turkish Süper Lig football club Trabzonspor will launch its first public NFT offering tomorrow (Saturday) as part of its agreement with specialist NFT agency Capital Block.