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Cricket Australia, ACA seek long-term benefits from VLAST extension

Sean Abbott of Australia. (by Robert Cianflone/Getty Images)

Cricket Australia and the Australian Cricketers’ Association (ACA) have agreed a long-term extension to their partnership with VLAST, a global talent management and activation platform used to automate and simplify players’ commercial activities.

The VLAST product – created by Pickstar Group – has enabled both Cricket Australia and the ACA to more efficiently and effectively manage their players’ commercial, sponsorship and community engagement activities.

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