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Qualcomm expands global football portfolio with Copa do Brasil investment

Atletico Mineiro celebrate after winning the second leg match against Athletico Paranaense in the final of 2021 Copa do Brasil. (Photo by Buda Mendes/Getty Images)

5G technology provider Qualcomm Technologies has announced a partnership with Brazil's domestic football cup competition through its Snapdragon brand.

Snapdragon, Qualcomm's key technology platform used for 5G connectivity in electronics such as smartphones and tablets, has become an official partner of the Copa do Brasil in a deal that includes pitch-side, digital and event assets. The value and duration of the tie-up have not been disclosed.

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