Technology

Netball

Data platform technology company Pumpjack Dataworks has been brought in by World Netball to help deliver the governing body’s growth strategy.
US College Sport

The Atlantic Coast Conference (ACC) has hired consulting firm Elevate Sports Ventures in a multi-year deal to support the American collegiate conference with business intelligence and analytics, revenue…
Multiple Sports

Swiss virtual advertising firm Aim Sport has had to publish a press release correcting a number of ‘inaccurate statements’ it made after rival company Supponor was found to have infringed its patent by …
Ice Hockey

The National Hockey League believes that its digitally enhanced 'dasherboard' technology has already proven of immense commercial value at a local, national and international level despite some glitches…
American Football

Verizon and the National Football League have agreed a five-year deal that makes Verizon the coach-to-coach communications carrier across all 30 NFL stadiums
Multiple Sports

The UK High Court of Justice has found that London-based virtual advertising provider Supponor has infringed the patent of Swiss provider AIM Sport, with the company claiming the ruling could also leave…
Motorsport

US automotive manufacturer Ford will return to Formula 1 for the first time in more than two decades after entering into a long-term strategic technical partnership with Red Bull Racing
Football

Sports infotainment platform StarCasinò Sport has expanded its presence in Italian football by agreeing to become the video assistant referee (VAR) sponsor of Serie B, the second tier of the domestic …
Football

Digital collectibles and fantasy game company Sorare has signed a four-year licensing deal with the Premier League, adding to its licensee agreements with major sports organisations, including the NBA…
Skiing

Swiss-Ski has claimed a first for snow sports by teaming up with virtual advertising technology company uniqFEED to trial its products, while the national governing body has also extended its sponsorship…
Multiple Sports

Web3 and blockchain company NMKR has appointed Lingling Liu as head of sports partnerships
Multiple Sports

Virtual advertising technology company UniqFEED has recruited Tom Huston, the experienced sports industry consultant, as chief commercial officer
NFL

The National Football League's Baltimore Ravens announced a multiyear deal with ticketing platform SeatGeek, beginning with the 2023 NFL season
Motorsport

Telco T-Mobile has been named the exclusive wireless provider for Formula 1's Las Vegas Grand Prix ahead of the inaugural race on November 16-18, 2023
Multiple Sports

Virtual advertising technology company UniqFEED has announced the closing of a Series C funding round led by a single backer, private investment company Patinex
Golf

Sports technology service Next League has announced a multiphase strategic partnership with the Ladies Professional Golf Association to help reposition the LPGA as a technology-driven organization
Football

Fifa has struck a wide-ranging deal with digital consultant and software provider Globant which will involve support of the Fifa+ streaming platform and sponsorship of the flagship events of world football’s g…
Multiple Sports

Sportfive has signed a ‘multi-year’ agreement to become the global agency of record for Polygon, the blockchain infrastructure provider, as the sports marketing agency targets Web3 as a key pillar of …