Sports Betting

Ice Hockey

State-owned betting company Veikkaus has entered into an agreement with the National Hockey League to become an official sportsbook of the NHL in Finland
Golf

The DP World Tour has named OlyBet, a subsidiary of Olympic Entertainment Group AS, as its first-ever ‘Official Betting Operator’ in Europe in a two-year sponsorship.
Football

Fortaleza has agreed a record shirt sponsorship deal with Greek bookmaker Novibet, while fellow Campeonato Brasileiro Série A club Corinthians has signed shorts sponsorship deals with Lukma and UniCesumar.
Motorsport

Formula One has renegotiated its global agreement with the Interregional Sports Group (ISG) covering the marketing of its betting sponsorship rights using virtual advertising technology so that the deal…
Baseball

The Boston Red Sox Major League Baseball team has signed a sponsorship deal with sports betting and iGaming operator BetMGM
Netball

Data platform technology company Pumpjack Dataworks has been brought in by World Netball to help deliver the governing body’s growth strategy.
Football

Sports betting company EstrelaBet has extended its shirt sponsorship deal with Campeonato Brasileiro Série A football club Internacional.
Multiple Sports

Sports and entertainment group Endeavor, owner of the IMG and WME agencies, has posted increased revenue of $5.27bn (€4.9
Football

French Ligue 1 club Olympique de Marseille has announced a six-year regional sponsorship for Africa with betting operator Mojabet
Football

Greek online betting company Stoiximan has become title sponsor of the Greek Super League in a three-year deal, from 2022-23 to 2024-25. SportBusiness understands the agreement is worth €9.5m ($10.1
Ice Hockey

The National Hockey League has named the Kindred Group’s online gaming brand Unibet as an official league partner in Sweden in a multi-year agreement.
American Football

The National Football League's Las Vegas Raiders have partnered with Boyd Gaming, making Boyd's 10 Las Vegas Valley casinos the official and exclusive local casinos of the Raiders and Allegiant Stadium
Wrestling

Major League Wrestling (MLW) has named online gaming company BetOnline as its new title sponsor and official sportsbook partner
Football

Online betting company Betfair has agreed a two-year deal to become the new main sponsor of Cruzeiro, as the Belo Horizonte club prepares to return to Campeonato Brasileiro Série A, the top tier of Brazilian …
Golf

The IMG agency has struck a long-term renewal agreement with the R&A across various commercial rights and services, including a heightened focus on digital content through Seven League
Basketball

Gambling platform Meridianbet has become the new front-of-shirt sponsor for Serbian basketball champions Crvena Zvezda [Red Star Belgrade]
Football

Premier League side Aston Villa has agreed a deal with sports betting brand William Hill to become the club’s ‘Official In-Stadium Betting Partner’. T
Ice Hockey

The National Hockey League's Nashville Predators have partnered with sports betting and iGaming operator BetMGM as the team's official sports betting partner in a multiyear agreement