Sports Betting
French regulator issues sports betting sponsorship guidelines
France’s gambling regulator, L’Autorité Nationale des Jeux (ANJ), has issued guidelines on betting sponsorships in the country amid a 20-per-cent rise in the value of the industry this year.
1xBet becomes sponsor of inaugural CAFA Nations Cup
The Central Asian Football Association (CAFA) has signed up gambling platform 1XBet in an agreement that includes sponsorship rights to the inaugural CAFA Nations Cup
Vitesse adds BetCity as shirt sponsor ahead of government ban
Eredivisie club Vitesse Arnhem has agreed a new shirt sponsorship deal with BetCity, despite an impending online gambling sponsorship ban being introduced by the Dutch government
BetVictor backs Canadian Elite Basketball League
The Canadian Elite Basketball League (CEBL) has announced a sponsorship deal with gambling company BetVictor for the upcoming 2023 season
Dafabet takes on naming rights to St George’s Park Stadium
Online gambling company Dafabet has acquired naming rights to St George’s Park Stadium, one of South Africa’s international cricket grounds.
Whoop data to feed into UCI Mountain Bike World Series broadcasts
Fitness tracking technology provider Whoop has agreed a partnership with the UCI Mountain Bike World Series
Endeavor posts record revenue from owned sports unit, to pay first quarterly dividend
Endeavor, owner of the IMG and WME agencies, is to pay a quarterly dividend for the first time, beginning later this year, following a strong start to 2023 for the sports and entertainment giant
Bet365 pays out compensation to Danish sports stars in image rights case
Bet365, the online sports betting firm, has been ordered to pay millions of Danish Krone in compensation to some of the country's leading athletes for using their names and images on social media without…
Volleyball World nets FanCode deal, expands Stake.com sponsorship
Indian digital platform FanCode has secured a two-year exclusive media rights deal with Volleyball World, the commercial entity created by the International Volleyball Federation (FIVB) and private equity…
NASCAR deal is PrizePicks’ first with a major US league
North American fantasy sports operator PrizePicks has landed its first sponsorship deal with a major US sports competition, signing a multi-year agreement with NASCAR to become its official fantasy sports…
US leagues, networks launch alliance to promote responsible betting ads
Top American sports leagues and broadcasters NBCUniversal and Fox have formed an alliance to promote responsible approaches toward sports betting advertising
Lovett to lead Dentsu’s new sports analytics offering
The Dentsu Sports International agency has announced the launch of Dentsu Sports Analytics, a new division that will be led by Glenn Lovett as global managing director
EPL clubs agree gambling sponsor shirt-front ban, keep sleeve and LED options open
Premier League clubs have ‘bowed to the inevitable’ by collectively agreeing to withdraw gambling sponsorship from the front of clubs’ matchday shirts, starting after the end of the 2025-26 season.
Canadian Premier League nets Tonybet as sponsor
Football’s Canadian Premier League has announced a multi-year sponsorship deal with online gambling company Tonybet.
Betfred replaces Cazoo as main sponsor of Derby, Oaks
Betting operator Betfred has been named as the new main sponsor of two of the UK's leading flat racing classics, the Derby and the Oaks
Dafabet becomes AFA regional sponsor in Asia
The Argentinian Football Association (AFA) has announced betting company Dafabet as its new regional sponsor in Asia through until 2024
PGL retains IMG for media, sponsorship and data rights
Esports company PGL has further extended its representation agreement with the IMG agency
Overseas betting firms to be banned from sponsoring Brazilian clubs
Betting companies will be prevented from sponsoring sports clubs in Brazil if they do not have an established headquarters in the country, according to a new measure being proposed by the Brazilian Ministry…