Betting sector’s Brazilian football push continues with Betfair-Cruzeiro sponsorship

Image: Cruzeiro/Gustavo Aleixo

Online betting company Betfair has agreed a two-year deal to become the new main sponsor of Cruzeiro, as the Belo Horizonte club prepares to return to Campeonato Brasileiro Série A, the top tier of Brazilian club football.

Cruzeiro has spent three seasons outside the top flight, but won promotion back to Série A after clinching the 2022 Série B title.

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