Sports Betting

Online betting operator BK8 has announced England and Arsenal football legend Kelly Smith as its first-ever female brand ambassador

Spanish club Atlético de Madrid has signed up gambling platform Betway as a sponsor in a two-year deal, covering all international territories excluding Spain and Asia.

Operators gain rights to purchase in-game commercial inventory

Online sports betting operator Betclic has signed as an official partner of the French Football Federation (FFF) in a five-year deal until the 2026 World Cup

Northern Irish bookmaker Bet McLean has stepped up its commitment to Glentoran by agreeing a deal to become the NIFL Premiership football club’s stadium naming rights sponsor.

Deal marks first pact between college bowl game and sports betting operator

Top-tier Spanish side Real Betis has replaced shirt sponsor Betway, the betting operator, with Finetwork, a Spanish telecoms firm

Online betting platform Parimatch Tech has signed a three-year sponsorship agreement with English Premier League club Chelsea

The flagship division of Dutch football, the Eredivisie has signed Holland Casino as a sponsor

The British Columbia Lottery Corporation (BCLC) has secured a multiyear partnership with data and technology company Genius Sports to support its sportsbook operations as Canada legalizes single-event…

German club VfB Stuttgart has extended and expanded its association with gambling firm Betway

France’s gambling regulator, L'Autorité Nationale des Jeux (ANJ), has called on sports betting operators to “rebalance their practices” after a study conducted during Uefa Euro 2020 revealed concerns over t…

Newly signed NBC Sports analyst takes equity in global gaming operator

Unibet, the Kindred Group’s online gaming brand, has unveiled a partnership with Nascar team Stewart-Haas Racing and driver Kevin Harvick to further grow its presence in the United States, specifically in…

KPMG, the American audit, tax and advisory firm, has expanded its partnership with the Ladies Professional Golf Association by becoming the organization's official data and analytics partner

Online betting operator BK8 has said that it remains committed to establishing a presence in the football sponsorship sector despite the recent termination of its shirt sponsor deal with English Premier…

Interregional Sports Group has strengthened its position in the European football rights market by agreeing a deal to acquire sports sponsorship agency Samson Sport Consultancy