Sports Betting

Football

With restrictions on gambling in Brazil loosening, the Campeonato Brasileiro Série A has its first title sponsor from the betting category in the form of Greece-based Betano.
Rugby League

Two Australian National Rugby League teams, the Canterbury-Bankstown Bulldogs and the South Sydney Rabbitohs, have agreed to extend a block on betting sponsorship for a further three years.
Wrestling

United World Wrestling has issued a global request for proposal from 2025 onwards covering broadcast, betting and sponsorship rights to its major competitions.
Football

Sports betting and online casino operator Betsson is expected to be unveiled as Inter Milan’s new shirt sponsor after overcoming rival bids for the contract.
Football

PinDrop, the sports marketing agency founded by former Arsenal commercial executives Sean Thornley and Menino Pereira, is to help enhance the sponsorship research capabilities of Premier League side Newcastle United.
Mixed Martial Arts

Entain-owned betting brand Ladbrokes has agreed a regional sponsorship deal with the Ultimate Fighting Championship (UFC) in Australia and New Zealand.
Football

Sports betting firm Betano has bolstered its sponsorship portfolio in South America after today announcing a new four-year deal with the South American Football Confederation (Conmebol).
Tennis

The International Tennis Federation (ITF) has announced its first betting sponsor in seven years through a new agreement with Stake.
Multiple Sports

The impending takeover of Two Circles by UK-based private equity firm Charterhouse Capital Partners is expected to spark a string of acquisitions by the data-driven sports marketing agency in the coming…
Esports

Cryptocurrency casino Rollbit has signed a ‘multi-million dollar’ shirt sponsorship with Los Angeles-based esports organisation FaZe Clan in a deal focused outside the US.
Football

São Paulo FC has named online bookmaker Superbet – a newcomer to the Brazilian market – as the club’s new master sponsor on a three-year deal from 2024 to 2026. Th
Horse Racing

Macau is the latest region where horse racing will cease to operate after its government announced it will be removing the local jockey club’s licence to operate.
Multiple Sports

UK-based private equity firm Charterhouse Capital Partners has finalised an agreement to acquire a majority stake in data-driven sports marketing and sponsorship sales agency Two Circles.
Football

Campeonato Brasileiro Série A club Corinthians has signed the “largest master sponsorship contract" in the history of Brazilian football with online betting company VaideBet.
Football

Online cryptocurrency gambling platform Stake has expanded its presence in football with the acquisition of Brazilian club Juventude’s front-of-shirt sponsorship rights. 
Football

Bet365 has been selected as the preferred bidder to become the first-ever betting brand to sponsor the Uefa Champions League, SportBusiness can exclusively reveal.
Multiple Sports

A federal sports betting marketplace will be launched in Brazil, after the country passed regulations to finally bring clarity to the activity.
Football

The Argentinian Football Association (AFA) has added another regional betting sponsor to its extensive portfolio in a new deal with VBet.