Sports Betting
British Columbia Lottery Corp. strikes Genius Sports data partnership
The British Columbia Lottery Corporation (BCLC) has secured a multiyear partnership with data and technology company Genius Sports to support its sportsbook operations as Canada legalizes single-event…
Betway upgrades VfB Stuttgart sponsorship
German club VfB Stuttgart has extended and expanded its association with gambling firm Betway
French regulator seeks to tighten sports betting rules after Euros study
France’s gambling regulator, L'Autorité Nationale des Jeux (ANJ), has called on sports betting operators to “rebalance their practices” after a study conducted during Uefa Euro 2020 revealed concerns over t…
PointsBet signs former NFL legend Brees as brand ambassador
Newly signed NBC Sports analyst takes equity in global gaming operator
Unibet enters Nascar landscape with Stewart-Haas Racing partnership
Unibet, the Kindred Group’s online gaming brand, has unveiled a partnership with Nascar team Stewart-Haas Racing and driver Kevin Harvick to further grow its presence in the United States, specifically in…
LPGA enhances data and analytics with expanded KPMG partnership
KPMG, the American audit, tax and advisory firm, has expanded its partnership with the Ladies Professional Golf Association by becoming the organization's official data and analytics partner
BK8 still committed to breaking into football sector after Norwich controversy
Online betting operator BK8 has said that it remains committed to establishing a presence in the football sponsorship sector despite the recent termination of its shirt sponsor deal with English Premier…
ISG strengthens position in European football with Samson acquisition
Interregional Sports Group has strengthened its position in the European football rights market by agreeing a deal to acquire sports sponsorship agency Samson Sport Consultancy
Ronaldo, Lang Ping top ranking of marketable sports stars in China
Portuguese footballer Cristiano Ronaldo and national team volleyball coach Lang Ping are the most valuable sports stars in China for sponsors, according to a new ranking
Norwich ends BK8 shirt sponsorship deal after three days
English Premier League football club Norwich City has moved to terminate its principal sponsorship deal with Asian online betting agency BK8 just days after it was signed, admitting it had “got it wrong” fol…
BK8 replaces Dafabet as Norwich’s main sponsor
Norwich City has signed Asian online betting agency BK8 as its new principal sponsor ahead of its return to football’s English Premier League next season.
NHL expands presence in Baltics with OlyBet sports betting partnership
The National Hockey League has announced a partnership with Olympic Entertainment Group, which has named the Estonia-based gaming operator's flagship betting brand OlyBet the league's official sports betting…
Russia’s Winline re-commits to Euroleague Basketball betting sponsorship
Russian online betting firm Winline has extended its sponsorship of Euroleague Basketball until the end of the 2024-25 season
Sportradar signs marketing data-oriented pacts with Jets, Ravens
Company is back within the NFL after losing the league's global data rights
PGA of America secures IMG Arena, EA Sports deals
IMG Arena, the sports betting arm of the IMG agency, has acquired data and live betting streaming rights to the PGA Championship in its first deal for a golf major
McLaren Racing aligns with pair of Entain gaming brands
Global sports betting and gaming group expands sponsorship portfolio
FanDuel, The Ringer strike expanded sports betting partnership
Leading US gaming operator FanDuel has expanded its relationship with The Ringer to become the exclusive sports betting partner of the multimedia sports and pop culture content hub.
PFL secures DraftKings, Twitter partnerships
The Professional Fighters League has secured a double commercial boost by striking a sportsbook partnership with leading US gaming operator DraftKings and a content agreement with social media platform…