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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Harley-Davidson enters Formula E with Envision Virgin Racing deal
Formula E team Envision Virgin Racing has signed a multi-year sponsorship deal with motorcycle brand Harley-Davidson
United Rentals named Nascar’s official rental equipment partner
American stock car racing series Nascar has secured a multiyear partnership with United Rentals, which has been designated the organization's official rental equipment partner
Credit Karma to title-sponsor Nascar Xfinity Series race in Atlanta
Credit Karma Money has secured a wide-ranging partnership with Speedway Motorsports to become the title sponsor of the Nascar Xfinity Series race at Atlanta Motor Speedway on July 10.
Red Bull Racing adds Cash App, McLaren signs up Alteryx
Personal finance, bitcoin and investment platform Cash App has signed with Formula 1 outfit Red Bull Racing as the team’s official ‘Financial Education Partner’.
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