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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Nascar, Built Brands strike multiyear partnership
US stock car racing series Nascar has struck a multiyear partnership with Built Brands, in which Built Bar has been designated the organization's official protein bar
Haas F1 extends Jack & Jones partnership
Danish menswear brand Jack & Jones has renewed its sponsorship deal with US Formula One motor-racing team Haas F1
Red Bull Racing enters new F1 territory with cryptocurrency partner
Red Bull Racing has claimed a first through a new multi-year partnership with global cryptocurrency FuturoCoin
Therabody enters F1 market with Red Bull Racing as Williams signs up Bremont
Technology and wellness brand Therabody has signed up as the official recovery partner of Formula 1 team Red Bull Racing